DEAR FRIENDS, Modern Optical has hit its stride as the industry’s value eyewear and managed care expert. Entering our 45th year of bringing quality, affordable eyewear to ECPs everywhere, we proudly present our 2019 catalog showcasing our largest collection yet. Enjoy our 1,059 unique designs, including 149 new releases! With playful patterns, colorful hues and crystal clear combinations in a range of on-trend silhouettes, your frame boards will come alive with our new styles. Check out Modz Sunz , our much-anticipated sunwear collection (pgs 60-61)! Inspired by the natural beauty of world-famous beaches, Modz Sunz debuts with fourteen fashion-forward styles for all-season wear. Choose from a variety of retro-inspired rectangles, aviator and butterfly shapes in classic tortoise patterns and two-toned colorations. Each purchase includes a branded microfiber pouch. With the rising popularity of sunwear in optical dispensaries, your patients will certainly appreciate this attractive, yet affordable collection. Every day our focus remains on YOU as we strive to create a consistent first class customer experience. With greater usage of online ordering, we’ve been diligently working to improve our website’s functionality and visual design. Scheduled to launch in Spring 2019, Modern’s updated site will offer greater search functions, an enhanced shopping experience and an easier than ever ordering process. You’re going to love it! Thank you for choosing Modern Optical as one of your key business partners. We appreciate your loyalty and look forward to serving your practice in 2019 and beyond. Best regards, Ken Weissman President & CEO PREFERRED BUYING GROUPS • ADO - PSC Vendor • AECC/Pearlman • AOA - Alberta Optometric Association (Canada) • BC Doctors of Optometry (Canada) • Block Buying Group • C&E Vision Services • Combine Optical Management • Digital ECP, Inc. (Canada) • EPON Optical Group • Eye Recommend (Canada) • Eyetopia • 1st EyeCare • FYidoctors (Canada) • Healthy Eyes Advantage • HMI - Club Zero • HMI - Hayes Marketing • HMI - Red Tray • Newton Professional • OOGP Buying Group • OSI - Optometric Service Inc. (Canada) • PEN - Primary Eyecare Network • POS - Professional Optical Supply • The Alliance • The Optical Group (Canada) • Villavecchia Buying Group • Vision West • WVA - Wisconsin Vision • IECP - Independent Eye Care Professionals • IOP - Independent Optometric Partners • NOA - National Optometric Association • Opti-Port • Opticians Association of America • PECAA - Professional Eye Care Associates of America • PERC+IVA • Today’s Vision • Vision Source • Vision Trends Frame Featured on Cover: A396 (Modern Art, pg 8) ASSOCIATIONS NEW FOR 2019!